Some films are simply made for the big screen. The kind that demand towering visuals, room-filling sound and the shared excitement of watching every twist unfold with a packed audience. For moviegoers in Petaling Jaya, that experience has become a little closer to home with the opening of Golden Screen Cinemas’ new IMAX with Laser hall at IOI Mall Damansara.
Designed to heighten every cinematic moment, IMAX with Laser combines next-generation 4K laser projection with an immersive 12-channel sound system, delivering sharper images, brighter visuals, richer colours and precise audio that surrounds audiences from every angle. Whether it’s sweeping landscapes or high-octane action sequences, the technology is designed to make every scene feel larger than life.
The opening comes as premium cinema experiences continue to grow in popularity, with audiences increasingly choosing formats that offer something beyond a standard movie screening. According to GSC Chief Executive Officer Koh Mei Lee, the demand for immersive, large-format experiences has been on the rise, particularly for blockbuster titles such as The Odyssey, with more IMAX locations already planned nationwide.
The addition of IMAX with Laser also strengthens IOI Mall Damansara’s appeal as a lifestyle destination, giving visitors another reason to spend an afternoon or evening at the mall beyond shopping and dining. To mark the launch, GSC is offering promotional IMAX tickets at RM28.50 for a limited time, alongside exclusive rewards for GSC Rewards members. Fans catching The Odyssey can also look forward to limited-edition IMAX collectibles while stocks last.
As streaming continues to dominate everyday viewing, experiences like IMAX remind audiences why some stories are still best enjoyed the traditional way—in a darkened cinema, on an enormous screen, where every frame is designed to leave an impression.
