Moviegoers breathed a collective sigh of relief when cinemas were finally reopening. Opening its doors after three long months of hiatus, GSC is committed in bringing the cinema experience back to film lovers. Preceded by enhanced safety measures and precautions, they are making sure that customers feel safe. To celebrate its return, we at The Cultured are taking a deeper look at GSC’s reopening guide designed to help moviegoers feel safe.
A Contactless Journey from Start to Finish
During this time, moviegoers are encouraged to purchase their movie tickets and concessions online as a social distancing measure to avoid queuing at the cinema, as well as to reduce contact where possible. To purchase tickets and concessions online, moviegoers can also use the GSC Mobile App or visit GSC’s website.
When moviegoers arrive at GSC, they are required to scan a QR code at the entrance and complete a digital declaration form. In the absence of a smartphone, customers may fill out a log book manually. This will enable the collection of personal data for contact tracing purposes and is managed in accordance with the Personal Data Protection Act (PDPA).
Additionally, customers will be required to have their temperature taken before admission into the cinema premises. Guests with temperatures 37.5 degrees Celsius or higher will not be allowed into the cinema and will be reimbursed accordingly if they had purchased a ticket online prior. In accordance with the official standard operating procedures (SOPs) by the National Security Council (NSC or Majlis Keselamatan Negara, MKN), patrons aged 12 and below or those above age 60 will also not be allowed admittance into the cinema halls.
Upon entering the cinema, customers who have purchased their food combos online may collect them at the concessions counters and admit themselves into the hall by scanning their ticket’s QR code at the auto-gates. If an auto-gate facility is not available, movie-goers simply need to show a steward the ticket for admission. Customers are advised to sit according to their seat numbers in the hall.
Ensuring Safety for All
Prior to reopening, every GSC theatre has undergone a thorough cleaning of all its spaces, halls, and facilities including restrooms, e-kiosks, countertops, door handles, lift buttons, handrails, and escalators, among others. Sanitisation of these frequently used amenities will continue to be carried out regularly even after reopening. Additionally, hall seats will be disinfected and wiped down after every show.
To ensure that customers can maintain a 1-metre social distance from others, queue markers will be placed throughout GSC in effort to enable patrons to easily keep their distance from others. This will be placed at Box Office ticketing counters, e-kiosks, and concessions counters, leading up to the halls. Adjoining facilities such as sinks, urinals, and e-kiosks will also be closed during this time to enable the 1-metre social distancing requirement.
Crowd control will also be implemented in common areas to prevent over-crowding, as well as to ensure that customers are able to adhere to the queue markers. Furthermore, cinema halls will implement gap seating with audiences seated one chair apart from others on the left and right, as well as front and back.
To ensure that the employees are healthy and fit, regular temperature checks are conducted before all staff begin their shifts. Additionally, the wearing of face masks will be enforced. While guests are not required to wear a mask, they are recommended to don one whenever they are out and moving around public areas.
Cleanliness and hygiene are key during this time, and GSC will have hand sanitisers placed throughout the cinema for customers to use. These hand sanitisers will be placed in many common areas including the box office ticketing counters, concessions and checkpoints.